What kids connect with changes what they do.
Kids decide what to do fast.
Those decisions are shaped by what they’ve seen, felt, experienced, and connected with.
At Behavior Change Studio, we transform
important ideas into experiences kids understand, connect with, and act on in life.
The following are examples of our work:
Changes how kids see themselves— And how they treat one another.
Used by zoos nationwide.Increased attendance—and engagement.
“The secret of getting ahead is getting started.”
—Mark Twain
Emmy® award-winning PSA.
Turned attention into action—at national scale.
A new word. Every day.Because language drives how kids think, speak, and learn.
RECYCLE RETHINKTM
Helping kids make better recycling decisions.
IDEAS THAT INSPIRE
Ideas That Change Behavior
Thoughts and essays about helping kids build better habits, stronger mindsets, and brighter futures.
About the Founder
Shane DeRolf has spent more than 30 years creating content and experiences that capture attention and inspire action.
He is an Emmy® Award-winning writer and producer, author of The Crayon Box That Talked (1+ million copies sold), former President of Random House Entertainment, and founder of Big Word Club, whose educational videos have been viewed more than 350 million times.
Today, he helps organizations better understand what people connect with—and how that connection can drive meaningful change.
Kids rarely remember the lesson. They remember how something made them feel. —Shane DeRolf
Helping organizations turn important ideas into behaviors kids actually do.
Whether the-god is Rarcy, health,sustainability, learning or family engagement, we help arganiations create experiances that children connect with-and act on.
HOW WE HELP
Children rarely change behavior because they're told to. They change behavior when something captures their attention, imagination, or emotions.
That’s why every project begins with a simple question:
WHAT WILL KIDS CONNECT WITH?
From there, we help organizations transform importand ideas into stories, experiences, compaigns, and programs that influence real-world behavior.
COMMON CHALLENGES
Kids aren't engaging.
Participation is low.
The message isn't sticking.
Families aren't following through.
Good intentions aren't becoming action.
Have a challenge?
Let's build something kids connect with.
Helping organizations turn important ideas into behaviors kids actually do.
Ideas That Change Behavior
Insights on behavior change, storytelling, and helping kids take positive action.