What kids connect with changes what they do.
Kids decide what to do fast.
Those decisions are shaped by what they’ve seen, felt, experienced, and connected with.
At Behavior Change Studio, we transform
important ideas into experiences kids understand, connect with, and act on in life.
The following are examples of our work
Changes how kids see themselves— And how they treat one another.
Used by zoos nationwide.Increased attendance—and engagement.
“The secret of getting ahead is getting started.”
—Mark Twain
Emmy® award-winning PSA.
Turned attention into action—at national scale.
A new word. Every day.Because language drives how kids think, speak, and learn.
Theme Song (from the assembly)
IDEAS THAT INSPIRE
Ideas That Change Behavior
Thoughts and essays about helping kids build better habits, stronger mindsets, and brighter futures.
About the Founder
Shane DeRolf has spent more than 30 years creating content and experiences that capture attention and inspire action.
He is an Emmy® Award-winning writer and producer, author of The Crayon Box That Talked (1+ million copies sold), former President of Random House Entertainment, and founder of Big Word Club, whose educational videos have been viewed more than 350 million times.
Today, he helps organizations better understand what people connect with—and how that connection can drive meaningful change.
Kids rarely remember the lesson. They remember how something made them feel. —Shane DeRolf
Let's build something kids connect with.
Helping organizations in healthcare, education, sustainability, and family engagement improve real-world behavior change.
Ideas That Change Behavior
Insights on behavior change, storytelling, and helping kids take positive action.